Career path
Digital Marketer
A digital marketer plans and runs the campaigns that bring people to a business online — across search, social, email, and paid ads — then measures what works and doubles down. It's a broad, fast-moving field where results are easy to see and skills compound quickly.
What the job actually is
Digital marketing is getting the right message to the right people through online channels and proving it worked. That spans running paid ad campaigns, growing email lists, managing content and social, and analysing what each channel returns. Some roles are generalist; others specialise in one channel. The common thread is a constant cycle of plan, launch, measure, and improve.
Skills that matter
- Analytical thinking — comfort with metrics, dashboards, and what they imply.
- Clear, persuasive writing — most campaigns live or die on the message.
- Channel knowledge — how search, social, email, and paid ads actually behave.
- Curiosity and experimentation — a willingness to test, learn, and iterate.
- Tool fluency — analytics, ad platforms, email and automation tools.
How to switch in
Digital marketing is one of the most welcoming fields for career-changers — credentials matter less than a demonstrable track record. Pick one channel to go deep on first (paid social, SEO, or email are common starting points), run real campaigns even on a small personal project, and build a portfolio of results. People move in from sales, content, communications, or analytics and grow into broader or more senior roles from there.
Frequently asked questions
Do I need a marketing degree to get in?
No. Most employers care about demonstrable results far more than a specific degree. A small portfolio of real campaigns and clear command of one channel often opens more doors than formal qualifications.